Best, Brightest and Most Beautiful 2008: Robert “Bob”Allen Hoffman


Robert “Bob”Allen Hoffman,
Wharton Center for Performing Arts
Manager of Public Relations

Bob Hoffman has been the voice of the Wharton Center since 2001.  His primary duties are to promote awareness of the Wharton Center’s events throughout the state of Michigan and nationally.  His entire career has been based on being a person who has the ability to make things happen.

As the Manager of Public Relations, he serves as the liaison between Wharton Center, artists and all media outlets to initiate coverage of the four theatres comprising the Wharton Center.  The theatres which are all on Michigan State University’s campus are the Great Cobb Hall, the Pasant Theatre, the Concert Auditorium, and the Fairchild Theatre.  The latter two of which are newly renovated theatres at the MSU auditorium.

Bob is responsible for all written and verbal communication for more than 80 events a season.  Bob also coordinates the Wharton Center’s annual report, produces and writes weekly radio updates on Wharton Center events, and has produced and anchored several half-hour TV specials on the Wharton Center.   His role is an integral part of the Wharton Center’s objective to present a diverse selection of performing arts in all disciplines, and their overarching goal to create an unforgettable experience from the moment you arrive to the final standing.

Prior to working for the Wharton Center, Bob was a health reporter at WLNS News Center 6 and was subsequently promoted to anchor daily two-hour morning newscast.  He has been recognized by: the Michigan Associated Press for “Best Feature Story” in 1999; the American Red Cross (1998) and Muscular Dystrophy Association (1998) for support in educating public about specific health issues; and the American Cancer Society for educating the public on the organizations mission.  Bob spent a month studying German communications and was 1 of 19 Journalists in America to receive full scholarship to Radio Television News Directors Foundation annual Journalist Exchange Program to Germany.

Bob’s career has also involved community leadership and volunteerism.  An alumnus of Michigan State University with a Bachelors of Arts degree, he has served on the Board of Directors of the Lansing Regional Sister City, Brain Injury Association of Michigan, and Lansing Area AIDS Network.  He is also on the United Way Communication Committee and a member of the Rotary Club.   Bob is also one of Lansing’s most sought after MC’s and serves as host for numerous charitable events.

Bob states that the Wharton has a fantastic season and there is something for everyone.   Mega-hits like “The Lion King” and “Wicked” are returning for the 2008 season.  The Wharton also provides an array of education programs, community engagement activities and innovative opportunities to enrich the lives of those who attend their shows.

Bob’s long term goal is to be a motivational speaker and keeps an updated website where he posts lessons learned, and positive messages daily.  For more information log onto   Readers can subscribe for FREE to get a daily dose of good news.