News For, By and About People
Advent is a season of weariness. Advent is a time of stress. Advent is a time that takes a toll on everybody! Whether we are the ones running about trying to stretch a budget that has no more elasticity in it, or whether we are the ones trying to figure out how to buy something new, fresh and novel for that person who seems to have everything, Advent is that time of the year where we can almost feel the weariness that hovers in the air.
You might think that it’s a bit too early to start thinking about your holiday shopping, but your opinion isn’t shared by the nation’s retailers, many of whom are already beginning to inundate you with catalogues and advertisements.
Q: I have been told that as a part of my Business Plan I need to have a section that addresses my market. It sounds to me like I need to do some market research on the geographic area where I will be starting my business. I have never done anything like this before…where do I start?