Earvin “Magic” Johnson serves as co-chairman to the NASCAR Executive Steering Committee for Diversity. Johnson, the NBA legend and CEO of Magic Johnson Enterprises, is active in a number of areas related to diversifying NASCAR’s fan base, participants and work force. Johnson assists NASCAR with creating grassroots programs such as Drive for Diversity that identify and develop minority and female drivers and crew members. In addition, Johnson helps NASCAR develop marketing programs that increase the sport’s visibility in urban communities and raise awareness of career and competitive opportunities in motorsports.
Left to right: Earvin "Magic" Johnson, co-chairman of the Executive Steering Committee for Diversity at NASCAR, Tish Sheets, NASCAR director of diversity and special projects, Greg Calhoun, Access Communications, and NASCAR COO George Pyne pose for a photo at a NASCAR press conference in Concord, N.C. (Photo Credit: Sherryl Creekmore/NASCAR)